[VIDEO] Challenges Faced by the Live Event Industry During the Pandemic - Jiran

[VIDEO] Challenges Faced by the Live Event Industry During the Pandemic

Two local event organisers share their experiences running events in the time of COVID-19

Published on 13 May 2022

Malaysia’s entertainment industry including live event production companies suffered significant losses since the outbreak of the pandemic. Nationwide measures such as the Movement Control Order (MCO) were implemented in March 2020 to curb the spread of COVID-19.

With social distancing rules and bans on mass gatherings, all live events and related activities were put on hold for more than a year.

In September 2021, industry players were finally given a new lease of life when the Prime Minister announced the reopening of live events.

Since then, new regulations and several restrictions have been lifted as we enter the endemic phase. Large-scale events are now allowed to take place. Justin Bieber’s live concert slated for October 2022 is a case in point.

Not only will it kick-start the return of large-scale events, but it would also serve as a case study to prove to authorities that ‘live’ events can be done safely while the nation still battles COVID-19.

Our latest video features Jam Trec Records music producer, Juan Wan and CEO of LOL Asia, Rizal Kamal. They reflect on the challenges faced by local event organisers before the new developments unfolded. Watch now:

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